3 Tips to Selling High End Walnut Creek Homes

People often ask me what makes a home appealing. Well, there are a few things that really play to the psychology of attracting home buyers.

First, a great manicured front lawn. Yes, fresh cut grass. I always tell people to have their lawn cut within hours of showing because it will help the home sell quicker. It shows the home is well-kept for, and the smell of freshly cut grass offers a sense of renewal for the person walking in to look at the home. If you don’t have grass, but maybe rock and desert landscape- wash the rocks down and make sure they are free of weeds.  Clean rocks and zero weeds says something about how the overall home was kept during your time there.

Pricing-strategy is a big thing, but it isn’t visible on a drive buy. The issue is, most people are searching homes by price and location before they drive by to spot that well-manicured lawn. Price strategy has to be a part of the appeal. Setting the right price so your home will sell is not a secret, but have you ever heard of pricing within “bands?” Buyers who want to spend $440,000 on a property may look between $425,000 and $455,000. If that’s the seller’s target market, then pricing a home at $456,000 will result in a lot of potential buyers missing the listing altogether.”In this case, I would recommend pricing the home at $439,000. If you price it at $439,000, you’ll get people looking at the band between $425,000 and $455,000.  The goal is to be visible via an online search during a band search, which is how many search engine platforms in real estate work.

When you go to sell your home, know that it you can negotiate your agent’s commission. Many people are not aware of this, but it is the one thing that will motivate an agent to look at the small details and really throw your home forward as far as marketing is concerned. It’s still a secret to many sellers that they can negotiate their agent’s commission. Agents who take discounted commissions, however, may be like anything else discounted – a deep deal on something that may not be worth the price. Consider your agent’s commission vs. the work that has to go into marketing your house in traditional and nontraditional ways before you play with numbers. Also, remember that you get what you pay for.